Thesis Acquires Lolli to Boost Mainstream Bitcoin Adoption Through Rewards

In a groundbreaking move for the cryptocurrency industry, Bitcoin venture studio Thesis has announced the acquisition of Lolli, a popular platform that enables users to earn Bitcoin through everyday shopping and gaming activities. This strategic deal, revealed on July 2, 2025, aims to accelerate the mainstream adoption of Bitcoin by integrating seamless reward systems into consumer experiences.

Thesis, known for its innovative Bitcoin-native projects such as Fold and Mezo, sees the acquisition of Lolli as a pivotal step in expanding the utility and accessibility of Bitcoin. By incorporating Lolli’s reward platform into its broader ecosystem, Thesis plans to create a cohesive environment where earning and spending Bitcoin becomes second nature to users worldwide.

Lolli has built a reputation for making cryptocurrency accessible by partnering with major retailers and gaming platforms, allowing users to earn BTC on purchases and interactions. With Thesis’s backing, the platform is expected to introduce faster payouts and expand its reach through global partnerships, further bridging the gap between traditional commerce and digital currency.

Industry experts view this acquisition as a significant push toward embedding Bitcoin into the everyday economy. By enhancing consumer experiences with expanded rewards and innovative integrations, Thesis and Lolli aim to attract a wider audience to cryptocurrency, demystifying its use for the average person.

According to reports, this move is part of Thesis’s broader vision to dominate the Bitcoin rewards space, leveraging Lolli’s established user base and technology to drive adoption. The collaboration is anticipated to set a new standard for how cryptocurrencies can be earned and utilized in daily life.

As the cryptocurrency landscape continues to evolve, the Thesis-Lolli partnership could mark the beginning of a new era for Bitcoin, making it a staple in routine transactions. Stay tuned for further updates as this exciting development unfolds in the world of digital finance.